A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of segmentation, targeting and positioning. The presentation considers the process and value of market segmentation, targeting and positioning (STP), the different methods of segmentation, the influences on choosing a target market and positioning and the value of niche and mass marketing. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of setting marketing objectives. The presentation considers the basic purpose of marketing before examining some of the main marketing objectives of a modern business including social media, branding, relationship marketing, SMART objectives and marketing ethics. The presentation concludes with an examination of the main internal and external influences acting upon marketing objectives. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of understanding marketing objectives. The presentation considers primary and secondary market research, sampling methods, market mapping, quantitative and qualitative data, market size, growth and share calculations, correlation analysis and extrapolation, the use of technology in the collation of marketing data and the use of price and income elasticity. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of assessing innovation and has been adapted to meet the specific requirements of the AQA specification. The presentation considers the pressures for innovation and examines the concepts of product and process innovation. It then looks at the value of innovation before examining some of the main ways in which a firm can demonstrate innovation. This includes an assessment of Kaizen, research and development, intrapreneurship and benchmarking. The pack concludes with an assessment of how firms can protect their intellectual property rights using patents and copyright and the impact of innovation upon the functional areas of a business. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of understanding the role and importance of stakeholders . It examines the role of stakeholders within a business and how a firm can use stakeholder mapping methods to identify the different levels of power and interest held by particular stakeholder groups in relation to specific business decisions. It evaluates the importance of stakeholder engagement and how firms can best manage their stakeholder relationships before assessing the different internal and external stakeholder groups with a vested interest in the activities of a business. Each pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of mission statements, corporate objectives and strategy. The presentation considers the basic purpose of mission statements before examining how the statement feeds into the creation of corporate objectives and the influences that act upon them. It then examines the concepts of strategic and functional decisions and contrasts these with tactics before concluding with a detailed look at SWOT analysis. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of assessing a change in scale and has been adapted to meet the specific requirements of the AQA specification. The presentation considers the reasons behind business growth and retrenchment. It then examines the concepts of organic and external growth before analysing the key issues with growth. This includes economies of scale, economies of scope, diseconomies of scale, the experience curve and overtrading and a detailed examination of Greiner’s model of growth. The pack concludes with a critical analysis of methods of growth including mergers, takeovers, ventures and franchising before assessing different types of growth including vertical, horizontal and conglomerate integration. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of improving motivation and employee engagement. It starts with a look at the key influences acting upon the extent and methods of employee involvement in decision making. This specifically includes analysis of both trade unions and works councils. The presentation then examines how to manage and improve employer-employee communications and relations, including a look at the communication model and the role of IT in the modern business. The presentation concludes with an evaluation of the value of good employer-employee relations. The pack contains the Quick Fire Five knowledge questions, a short objective test, and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of the problems with strategy and why strategies sometimes fail and has been adapted to meet the specific requirements of the AQA specification. The presentation considers the difficulties of strategic decision making and implementing strategy. It examines the key differences between planned and emergent strategies and considers some of the main reasons for strategic drift. It then analyses the impact of the divorce between ownership and control (including corporate governance), before evaluating a firm’s strategic performance. The resource concludes with an assessment of the overall value of strategic planning and the benefits of contingency planning. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of setting operational objectives. The presentation considers the basic purpose of operational objectives and specifically examines costs, quality, speed of response and flexibility, dependability, environmental objectives and added value. The presentation concludes with an examination of the main internal and external influences acting upon operational objectives. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of strategic positioning and has been adapted to meet the specific requirements of the AQA specification. The presentation analyses the strategic positioning options available to a business with a specific reference to both Porter’s generic strategies and Bowman’s strategic clock. It analyses low cost, differentiation and focus strategies and then considers some of the main influences that act upon a firm’s positioning strategy. It proceeds to then examine the value of different strategic positioning strategies before concluding with an evaluation of competitive advantage and the difficulties firms face in maintaining their advantages in the modern market. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of investment appraisal and sensitivity analysis and has been adapted to meet the specific requirements of the AQA specification. The presentation analyses the strategic options available to a business with a specific reference to investment appraisal and sensitivity analysis. It examines the 3 main investment appraisal techniques of payback, average rate of return (ARR) and net present value (NPV), including how to calculate and interpret the results of each method. It then considers the factors influencing investment decisions including non-financial factors, risk and uncertainty, before concluding with an evaluation of sensitivity analysis. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of improving motivation and employee engagement. It starts with a consideration of the benefits of motivated and engaged staff and specifically considers the theories of Taylor, Maslow and Herzberg but then in addition also adds in the theories of Mayo and Vroom. It then examines how to improve employee engagement and looks at some of the main financial methods of motivating staff including the use of piece rate, commission, salary schemes and performance-related pay. The use of non-financial methods of motivation are also examined including another look at Hackman and Oldham’s job design model, job rotation, job enrichment and empowerment. The presentation concludes with an examination of key influences on the choice and effectiveness of financial and non-financial reward systems. The pack contains the Quick Fire Five knowledge questions, a short objective test, and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of managing organisational culture by businesses and has been adapted to meet the specific requirements of the AQA specification. The presentation considers the political and legal environment for the UK and EU. It examines the role of government in the encouragement of enterprise, the role of the regulator (CMA) the development of infrastructure, the environment and international trade. It then proceeds to analyse the impact of legislation relating to UK and EU competition law, the labour market (individual and collective labour laws) and finally environmental directives (WEEE). The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of understanding management decision making . The presentation considers the value of decision making based on data (scientific decision making) and on intuition. It then proceeds to look at the value, use and calculation of decision trees and their role in management decision making before concluding with an assessment of the key influences that act upon decisions. The pack contains the Quick Fire Five knowledge questions, a practice calculation question and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of choosing strategic direction and has been adapted to meet the specific requirements of the AQA specification. The presentation analyses the strategic options available to a business with a specific reference to Ansoff’s Matrix. It examines the 4 main strategic directions suggested by Ansoff and analyses their strengths and weaknesses. Specifically it looks at market penetration, market development, product development and finally diversification. It then concludes with an assessment of the reasons for choosing and the value of, different options with regards to strategic direction. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of setting financial objectives. It starts with a look at the value of setting financial objectives, including the concept of a return on investment (ROI) and an understanding of the proportion of long-term funding that is debt. It then looks at the distinction between cash flow and profit and the three different types of profit (operating profit, gross profit and profit for the year). Revenue, cost and profit objectives are then considered, alongside cash flow objectives, investment and capital structure objectives. The presentation concludes with an examination of the key internal and external influences acting upon the financial objectives of a firm. The pack contains the Quick Fire Five knowledge questions, a short objective test, and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of analysing human resource performance and examines the calculation and interpretation of human resource data. Specific calculations include labour turnover and retention rates, labour productivity, employee costs as a percentage of turnover and labour costs per unit. The presentation concludes with an examination of the use of data for human resource decision making and planning. The pack contains the Quick Fire Five knowledge questions, a short objective test, practice calculation questions and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of analysing the internal position and overall position of a business and has been adapted to meet the specific requirements of the AQA specification. The presentation considers the analysis of data other than purely financial statements to assess the strengths and weaknesses of a firm. It then looks at the importance of core competencies before examining short and long-term business performance. The pack concludes with an assessment of different methods of measuring and assessing a business’s performance, including Kaplan and Norton’s balanced scorecard model and Elkington’s triple bottom line. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
A new range of materials aimed at supporting teachers of the AQA A Level in Business. This presentation is designed to cover the topic of increasing efficiency and productivity. The presentation considers importance of capacity, efficiency and labour productivity to a business and then examines both the methods and difficulties of improving efficiency and labour productivity. The benefits of lean production are analysed, including an assessment of Just in Time methods. The lesson proceeds to then explain how to choose the optimal mix of resources (including capital and labour intensive processes), before concluding with a look at how technology is used to improve operational efficiency. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.